Mithilesh Dixit

About Mithilesh Dixit

Digital Marketing Manager with 10+ years of experience in planning, executing, and scaling performance-driven digital marketing strategies for lead generation and business growth. I work closely with leadership teams to align digital initiatives with revenue, customer acquisition, and brand visibility goals.Currently working as an SEO Manager at DO Communications, where I manage end-to-end digital growth initiatives with a strong focus on organic acquisition, search visibility, and cross-channel performance. I lead and mentor marketing teams, review strategy execution, and collaborate with Client Success Managers and stakeholders to ensure measurable outcomes across campaigns.My expertise spans SEO, paid media (Google Ads & social platforms), content strategy, and marketing automation, enabling a full-funnel digital approach. I have successfully driven high-volume lead generation, optimized cost per lead, and scaled digital presence across competitive industries.I also work on AI-driven digital marketing and search optimization, ensuring brands remain visible across modern search experiences, AI-powered discovery platforms, and evolving user behavior. This includes adapting content and site structures to support both traditional search engines and AI-led search models.Previously, I have led digital marketing teams and campaigns that:• Scaled organic traffic from double digits to thousands of daily visits• Generated 300+ leads per day at optimized acquisition costs• Built and scaled social media presence across major platforms• Implemented marketing automation to improve lead handling and conversionsCore Expertise• Digital Marketing Strategy & Execution• Lead Generation & Performance Marketing• SEO & AI Search Optimization• Google Ads & Social Media Advertising• Team Leadership & Campaign Management• Marketing Automation & Conversion OptimizationI enjoy building scalable digital marketing systems, mentoring teams, and driving sustainable growth through data-backed decision-making. Open to discussions around Digital Marketing Leadership, Growth Marketing, and AI-enabled marketing strategies.

Experience

1. Search Engine Optimization Manager

   Do Communication

   Feb 2025 — Present · Gurugram, IN

   Lead and manage SEO projects for multiple clients across different industries.• Mentor and manage a team of 4 SEO team leads, ensuring quality execution and timely delivery.• Review SEO audits, strategies, and recommendations before implementation.• Optimize websites for visibility across AI-powered search platforms and generative search experiences.• Implement AI SEO strategies including content structuring, entity optimization, and semantic relevance improvements.• Align SEO strategies with evolving AI-driven search algorithms and discovery models.• Coordinate with Client Servicing Managers (CSMs) and directly with clients to present SEO strategies, updates, and performance insights.• Develop and implement new SEO strategies to improve keyword rankings, organic traffic, and overall project performance.• Monitor SEO campaigns and identify optimization and growth opportunities.• Prepare SEO proposals including scope, strategy, timelines, and deliverables.• Ensure SEO best practices across technical, on-page, and off-page SEO.

Education

• Sikkim Manipal University - Distance Education

  Bachelor of Computer Application, Computer Science

  2012 — 2014

Skills

• Search Analysis
• Search Engine Optimization
• E-Commerce SEO
• Link Analysis
• Landing Page Optimization
• Google Webmaster Tools
• Local Search Optimization
• Competitor Intelligence
• Social Bookmarking
• SEO
• Online Reputation Management
• On-Page Optimization
• Web 2.0
• Google Analytics
• Keyword Research
• SEO Audits
• Link Building
• Content Auditing