Mithila Palla

Experience

1. Marketing Manager

   Riverside Road Runners Inc

   Aug 2017 — Present

   As a Board Member on Riverside Roadrunners, I am responsible for the marketing of the running club and the Annual Event - Citrus Heritage Run. Increased the number of runners by 20% in 2019, over 2018.• Creation and implementation the Marketing Strategy & Channel Strategy for Citrus Heritage Run within the allocated Budget.• Online Display Advertising on relevant websites with 10K runners like Racegrader & Raceplace. Responsible for researching websites which give us best ROI, creation of the display campaign and execution.• Social Media Marketing: Facebook Ads, creating events on relevant group pages like What’s Happening in Riverside, Ad on Riverside City FB Page and other running club pages.• Lead the Email Marketing and Email Communication for Citrus Heritage Run, Through mailchimp and chronotrack.• Introduction of SEO & Tracking Analytics for the for the race website for the 2020 event.• Lead the liaison with timing company Chronotrack, to create a smooth registration process and • Process Improvements: Introduction of Gear Check, to enable runners to leave their jackets before the start of the race.

Education

• Coimbatore Institute of Technology

  BE, CSE

  2004 — 2008

• Indian Institute of Management, Shillong

  PGDM

  2008 — 2010