Mithil Ajmera
Dynamic Programmatic Director with 8+ years of expertise driving substantial brand growth and market presence for a diverse client base across Verticals.
- Role
- Director - Programmatic at dentsu
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Mithil Ajmera
Dynamic Programmatic Director with 8+ years of expertise driving substantial brand growth and market presence through comprehensive performance and branding strategies. Proven leader in optimizing multi-million dollar portfolios and consistently achieving digital performance uplift for a diverse client base across FMCG, CPG, BFSI, Travel, Automobile, D2C, E-commerce, FinTech, Healthcare, RMG, Entertainment, and Retail industries.Key contributions include:Leading a ₹200Cr+ Programmatic portfolio and managing a team of 25+ in strategic planning and execution.Orchestrating up to a 5X surge in digital performance for clients.Pioneering programmatic productization, increasing programmatic spends by 25%.Expanding Programmatic Offering into new markets (e.g, MENA), contributing 10% to total programmatic spend, and securing centralized AVB deals that enhanced capabilities in emerging formats.Achieving a 10% efficiency gain in CPM rates through strategic publisher and vendor negotiations for 360-degree media plans.Centralizing cross-platform digital and traditional media strategy, planning, and execution, significantly enhancing overall media efficacy.
Experience
Director - Programmatic
Aug 2024 — Present · Mumbai, IN
Education
Dnyanasadhana College
Advertising, Public Relations, Advertising, and Applied Communication
2013 — 2016
Jai Bharat High School
S.S.C
University of Mumbai
Post Graduation Diploma in Advertising and Media, Advertising and Media
2016 — 2017
S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077
Master's degree, Entertainment, Media & Advertising
2017 — 2019
Dnyanasadhana Jr. College
Bachelor of Mass Media
Maharashtra State Board
BMM
Skills
- Ptc Creo
- Leadership
- Public Relations
- Management
- Social Media
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