Mitesh Barot

Group Head Technology

Role: Group Head Technology at dentsu
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

About Mitesh Barot

As a Group Head – Technology at Dentsu, with over a decade of experience leading digital transformation and marketing technology initiatives across diverse business verticals. My role focuses on delivering scalable, data-driven, and performance-oriented technology solutions that enable seamless collaboration between marketing and technology functions.

Experience

Group Head Technology
dentsu
Jul 2024 — Present · Mumbai, IN
With over a decade of experience leading digital and marketing technology initiatives, I specialize in building integrated MarTech ecosystems that align business objectives with measurable marketing performance. My expertise spans the full spectrum of marketing technology — from platform architecture and automation to analytics and performance optimization.Core MarTech Capabilities include:Platform Development & Integration:Expertise in developing and integrating CRM, LMS, and ERP systems, along with marketing automation and API-driven solutions that enable seamless data flow across digital and media platforms.Data & Analytics Enablement:Skilled in deploying Google Tag Manager (GTM), GA4, and advanced tracking frameworks for event tracking, campaign attribution, and dashboard automation to deliver actionable insights.Paid Media & Commerce Integration:Proven experience in setting up Google Merchant Center (GMC) auto-feeds, Facebook product catalogs, and dynamic remarketing solutions, ensuring full-funnel visibility and optimization across e-commerce ecosystems.SEO & Web Optimization:Driving technical SEO improvements, metadata and schema implementation, A/B testing, and performance optimization to enhance visibility and conversion outcomes.Automation & Personalization:Designing customer journeys, lead nurturing workflows, and personalized content delivery systems using marketing automation and CRM platforms.Governance & Innovation:Leading MarTech stack audits, defining data governance standards, ensuring privacy compliance, and exploring AI-driven marketing solutions to drive continuous innovation and efficiency.

Education

Sarvajanik College of Engineering & Technology
Bachelor of Engineering - BE, Computer Engineering
2005 — 2008

Contact information

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Current company

Razorpay

Software Development · 4K employees · Bangalore, Karnataka, India

Power your finance, grow your business. Razorpay is India’s first full-stack financial solutions company. We are on a mission to enhance the payment experience of over 300 million end consumers. And in doing so, we aim to enable Indian businesses - big and small - accept payments digitally with minimal effort and maximum ease. Razorpay has grown from being a payment gateway provider to a solutions-driven organization boasting of an extensive products suite to accept and disburse payments as well as raise capital and park money. In a nutshell, we fit into every nook and corner where your business touches money. #OutgrowOrdinary We identify ourselves as disruptors in the digital payments space and our vision is to power the financial ecosystem for other disruptors. Like attracts like and Razorpay actively looks to partner with established companies and startups that have either broken the glass ceiling in their industry or are set to. The Razorpay Product Suite today comprises verticals, along with Payment Gateway, like Payment Links, Payment Pages, Subscriptions, Smart Collect, Route, Razorpay Capital, RazorpayX, Payroll and Thirdwatch. Razorpay was started in 2014 by two IIT Roorkee alumni, Harshil Mathur and Shashank Kumar. Just a short few years later, Razorpay has evolved into a 800-odd strong organization with some of the best talents in the country helping some of the best companies manage their money movement seamlessly. Certified cool We are a bunch of spirited, ambitious and fun folks. And no, we’re not saying this ourselves--leading institutions have recognized Razorpay for the high trust and high-performance culture that we maintain. Our strength lies in the people we are and we go to great lengths to nurture a family of coders, designers, sellers, marketers, analysts, writers, runners, photographers, gamers, tinkerers, and above all, people who are dreamers and doers at the same time. Be a part of our exciting journey.

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About Mitesh Barot

Experience

Group Head Technology

Education

Sarvajanik College of Engineering & Technology

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