Mitch Silver
Nationally-recognized expert in targeted branded merch. I suggest quality, \"stealable\" swag for marketers to tell their brand stories & build emotional connections. Also, my DAD jokes could make you laugh. Or groan.
- Role
- Vice President of Marketing Sales at Printable
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mitch Silver
FLASHBACK: IT’S 1987 IN CHAMPAIGN, ILEveryone’s hair is pumped up as high as the volume on the stereo. Scott Silver of Party Madness gazes on with satisfaction over the crowd of revelers wearing the totally rad custom t-shirts and most excellent party favors that he created.His brother (that\'s ME!), DJ/Owner of Music Madness, spins “Bizarre Love Triangle” by New Order (you should Google it!) and other songs with \"good beats that you can dance to\". There might have been glow sticks involved.In an interview with the Daily Illini, Scott said he saw “no end to growth” and that he intended to expand nationally with more sales representatives and increased production. So in 1993, he graduated from the University of Illinois, moved to Evanston and officially incorporated Printable Promotions.Then one day in 1997, after a 6-year stint as a change management consultant, Mitch showed up and said, “Super Silver Powers: ACTIVATE! Form of a website and some marketing!”Scott replied, “Shape of ROI for marketers\"!\"Also, could you stick around to help? I’m just one guy with a dream. I could use some help growing this business.”What happens when two brothers get an idea and run with it? Well, in our case it turns into 30 years of a successful business and amazing legacy (winning beaucoup awards along the way; including being listed #2 on the Best Places to Work list!). AND THEY CURATED MERCH HAPPILY EVER AFTEREver since 1997, I\'ve been working with clients on curating custom merch and branded apparel to build emotional brand connections - and even after hours I keeping getting better every year!Most recently, with the rise in virtual events and remote workers, I realized the need to help our clients deliver merch to their recipients anywhere in the world (yes, we ship internationally!)Our Pop-up shops, Kitting, Custom Packaging, and Home Delivery services make it easy…we do all the heavy lifting, delicate lifting, moderate lifting, etc.(as well as hefting, hoisting, and lugging.)I\'m like that friend.You know the one - the goofball who loves to have fun.but is always there with words of advice when you need it most. Some might jump to the conclusion that I\'m silly. It\'s true, I have fun and I like to enjoy the ride! And while my epic DAD jokes could make you groan - my commitment to delivering epic marketing results with branded merch will make you happy. Helping you succeed is in my DNA.I get up every day to challenge myself & to help my clients succeed. I\'m never gonna give them up, I\'m never gonna let them down :)
Experience
Vice President of Marketing Sales
May 1997 — Present
Consultative selling to clients on using promotional products to build brands at events like tradeshows, meetings and conferences, golf outings and more. Just tell me 4 things and you will be amazed at the targeted product recommendations I can make:1) Quantity of products you need for your promotion or marketing event2) Investment you want to make per product3) Who your target audience is (e.g, profession, level within an organization, gender, other demographics)4) Goal of your promotional effort (e.g, generate leads, gain referrals, say thanks, draw traffic to a tradeshow booth or other location)If you are a self-shopper, our 2x award-winning website - will be your best friend.
Education
University of Illinois Urbana-Champaign
Master's Degree, Labor and Industrial Relations
1990 — 1992
University of Illinois Urbana-Champaign
B.S., Industrial Psychology
1986 — 1990
Skills
- Event Management
- Marketing
- Strategic Planning
- Negotiation
- Marketing Management
- Fundraising
- Marketing Strategy
- Lead Generation
- Business Development
- Advertising
- Trade Shows
- New Business Development
- Product Development
- Sales Management
- Project Management
- Social Media
- Business Strategy
- Public Speaking
- Leadership
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