Mitchell Pousson
Product Marketing Manager @Everway
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WORK HISTORY
Product Marketing Manager @Everway
Huron, OH, US
Building the product marketing engine from the ground up with amazingly talented people. I oversee the PLAN pillar and manage positioning, messaging and strategic initiatives.
EDUCATION
The University of Tennessee at Chattanooga
Undergraduate Minor Degree, Digital Communication and Media/Multimedia
The University of Tennessee at Chattanooga
Bachelor's degree, Rhetoric and Composition
The University of Tennessee at Chattanooga
Bachelor's degree, Professional, Technical, Business, and Scientific Writing
ABOUT MITCHELL POUSSON
Co-founder & B2B marketing strategist with nearly a decade of experience shaping narratives, launching solutions, and driving growth across healthcare and edtech SaaS.I love translating complex technology into stories people actually understand and building GTM strategies that teams can execute with confidence.Over the years I’ve helped high-growth startups and PE-backed organizations sharpen their positioning, accelerate launches, and align cross-functional teams around what truly moves the business. I bring both product marketing depth and strong demand gen instincts, turning market insight into messaging that converts, campaigns that build pipeline, and customer narratives that drive adoption.Earlier in my career, I was a marketing co-founder for an AI-powered SaaS product used by one of the largest consulting firms in the world. Later I founded my own marketing agency, giving me a builder’s perspective that still shapes how I operate: bias toward action, obsession with customer insight, and ownership of results from idea → story → launch → revenue.I’m at my best working on ambitious problems alongside talented teams; crafting narratives, simplifying complexity, and bringing products to market in ways that feel strategic, effective, and human.Expertise: Product Marketing • B2B SaaS • Storytelling & Positioning • GTM Strategy • Demand Generation • Product-Led Growth • Product Launches • AI Marketing • Sales Enablement • Messaging Architecture • Market Research • Customer Insights & Personas • Packaging & Pricing • Cross-Functional Leadership • Founder & Operator • No-Code & AI Tools • Product Adoption • Customer Experience
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