Mitch Gennuso

About Mitch Gennuso

I’m a product leader focused on building platforms and workflows that scale operational efficiency, improve data integrity, and drive measurable business outcomes.At Aires, I lead multi-quarter initiatives across internal and transferee-facing platforms, owning products from early discovery through rollout, adoption tracking, and continuous optimization. My work sits at the intersection of operations, engineering, UX, and leadership, translating complex business problems into clear product strategy and execution.I specialize in- Platform modernization and legacy system transition- Workflow automation and “no-touch” experiences- Data integrity, validation, and alerting frameworks- ROI-driven product decisions grounded in real user behavior.Recent initiatives include modernizing core operational platforms, launching new digital experiences, reducing manual work through automation, and establishing metrics to quantify efficiency gains and adoption. I regularly partner with senior stakeholders to align roadmaps with strategic objectives while ensuring teams stay focused on delivering real user and business value.I’m particularly interested in AI-assisted workflows, intelligent automation, and product systems that reduce friction at scale.

Experience

1. Product Manager Ii

   Aires

   Aug 2021 — Present · US

   Platform & Automation Product LeadershipOwn and evolve multiple high-impact platforms and workflows supporting both operational users and transferees, spanning modernization, automation, and data integrity initiatives.Lead multi-quarter product strategies including platform migrations, workflow redesigns, and new digital experiences, balancing near-term delivery with long-term scalability.Drive operational efficiency by identifying friction, reducing manual steps, and implementing automated validations and alerts to prevent downstream issues.Partner closely with engineering, UX, QA, operations, training, and executive stakeholders to align product delivery with business priorities.Establish and track success metrics (adoption, efficiency gains, error reduction, ROI) to inform roadmap decisions and demonstrate impact.Guide legacy-to-modern transitions by designing clear migration paths, enablement plans, and phased rollouts that minimize user disruption.Serve as a strategic point of contact for leadership discussions around platform direction, investment tradeoffs, and future innovation.Key initiatives include:Modern platform experiences replacing legacy toolingWorkflow automation for reduced manual processingAlerting and validation frameworks to improve data qualityDigital product foundations for scalable, policy-driven experiences

Education

• Duquesne University

  Integrated Marketing Communication, Communication and Media Studies

  2007 — 2011

• Institute of Consultative Bioethics Badge Program

  Level 1 - Ethically Informed Badge

  2017 — 2017

Skills

• Word
• Requirements Analysis
• Research
• Microsoft Word
• Microsoft Excel
• Powerpoint
• Marketing
• Product Management
• Wordpress
• Agile Methodologies
• Management
• Imovie
• Agile Testing
• Project Management
• Customer Relations
• Quality Assurance
• Typography
• Business Analysis
• Critical Thinking
• Analysis
• Product Lifecycle Management
• Teamwork
• Public Relations
• Apple Software
• Requirements Gathering
• Leadership
• Presentation Development
• Microsoft Office
• Sales
• Public Speaking
• Social Media
• Great Communication
• Adobe Creative Suite
• Customer Service