Mitchell Wihlidal
Vice President of Business Development @Cdn Resource Laboratories Ltd
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WORK HISTORY
Vice President of Business Development @Cdn Resource Laboratories Ltd
Langley, BC, CA
Experienced and results-driven VP of Business Development in the mining industry, specializing in the global sales of certified reference material (CRM) to mines and assay labs. Adept at leveraging technical expertise, exceptional people skills, and market research to drive growth and strategic partnerships.Global CRM Sales: Lead global sales efforts for certified reference material, collaborating with mining companies and assay labs worldwide. Expand market reach, acquire new customers, and exceed revenue targets.Technical Expertise: Possess in-depth knowledge of mining operations, mineral analysis, and quality assurance requirements. Consult with clients to understand their needs and provide tailored CRM solutions that optimize testing accuracy and efficiency.Market Analysis: Conduct comprehensive research and analysis to stay updated on industry trends, regulations, and emerging technologies. Identify growth opportunities and develop strategic initiatives. Adjust sales strategies to align with market dynamics.Relationship Management: Build strong relationships with mine operators, assay labs, and industry influencers. Collaborate with cross-functional teams to deliver exceptional customer experiences, address concerns, and ensure satisfaction. Negotiate contracts and secure long-term partnerships.Revenue Growth: Drive revenue growth through proactive business development activities. Implement innovative sales strategies, track performance metrics, and optimize sales processes for profitability.Market Expansion: Identify new market segments and regions for CRM sales expansion. Evaluate opportunities, devise market entry strategies, and establish distribution channels. Collaborate with marketing teams to promote brand awareness.Seeking a visionary leader with technical expertise, market acumen, and exceptional relationship-building skills to drive mining industry growth? Let\'s connect and elevate mineral testing standards worldwide.
EDUCATION
Thompson Rivers University
Undergraduate, Analytical Chemistry
SKILLS
ABOUT MITCHELL WIHLIDAL
Vice President of Business Development with a global mandate to lead sales, create strategic partnerships, and grow client relationships in the mining and laboratory industries. I specialize in Certified Reference Materials (CRMs) and act as a trusted advisor to labs, geologists, and exploration teams around the world. Known as a CRM guru, I help clients solve complex QA/QC challenges with practical, technically sound solutions.My background as an analytical chemist brings added depth to my role. I’ve led method development and validation for a wide range of testing protocols, including elemental analysis, pesticides, terpenes, and heavy metals. I understand the science and speak the language of the lab, which allows me to build credibility quickly and deliver real value to technical teams.I focus on building long-term partnerships, supporting clients with clarity, and connecting them to high-performance CRMs that improve data confidence and operational success.
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