Mitchell Parton
Reporter at Modern Retail 🛒 Covering big-box retailers, grocers, retail media 📦 As seen on Digiday, Dallas Business Journal, The Dallas Morning News, San Antonio Business Journal 🗞️
- Role
- Reporter at Modern Retail
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Mitchell Parton
I’m an award-winning business journalist and currently a reporter at Modern Retail, a Digiday Media publication focused on the transformation of the retail industry on the national level. I previously covered commercial/residential real estate, banking, finance, retail and restaurants for various regional publications.I cover change and innovation at major big-box players such as Walmart, Target and Best Buy. Retail pros, I want to hear about what you are experiencing in your roles and how changes in consumer trends and technology are impacting your day-to-day, on or off the record. Email me: m•••••••@modernretail.co
Experience
Reporter
Jun 2024 — Present
I cover the evolution of big-box retailers including Walmart, Target and Best Buy as well as grocers and retail media on the national level for Digiday Media’s fast-growing retail vertical. We focus especially on the intersection of retail and technology.I have written in-depth, original pieces and broken news on how retailers have embraced AI; the rollback of diversity, equity and inclusion initiatives; the impact of tariffs on consumer products and retail businesses; and how major retailers have reshaped their companies to better compete in the age of Amazon.I’ve conducted interviews with, and have developed an extensive network of, C-suite executives and other leaders at top retailers and brands. That includes executives at Walmart, Target, Amazon, Kroger, and more, as well as prominent industry analysts as well as current and former retail employees/executives.I was the No. 1 most-read reporter for the brand in 2025 with about page views and averaging more than page views per post (also the highest for the brand). I also have the largest LinkedIn following of any reporter or editor on our team with more than professionals.My work has also appeared in our sister publications — Digiday, Glossy and WorkLife — and has been spotlighted by other outlets such as LinkedIn News, Retail Dive, NRF SmartBrief and The Wall Street Journal’s CMO Today.
Education
University of Cincinnati
Bachelor of Arts and Bachelor of Music, Journalism and Jazz Studies
2015 — 2019
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