Michael Mitchell
Senior Director of Brand and Insights at Positec
- Role
- Senior Director Brand Management and Insights at Positec
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Michael Mitchell
Innovation, embracing the new and different and bringing to market in a fast and…
Experience
Senior Director Brand Management and Insights
Apr 2023 — Present · Charlotte, NC, US
Built a national awareness campaign that inspires commercial landscapers to transition to the best battery platform in the world. Developed marketing content strategy for growing robotic mower awareness for Worx and Kress across North America with a targeted 40% awareness rate. Developed world-class insights around the emerging U.S. robotics customer. Built an insights engine in Positec, along with brand frameworks based on psychological archetypes. Worked with…
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