Michael Mitchell

Senior Director of Brand and Insights at Positec

Role
Senior Director Brand Management and Insights at Positec
Location
Charlotte, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Michael Mitchell

Innovation, embracing the new and different and bringing to market in a fast and…

Experience

  1. Senior Director Brand Management and Insights

    Positec

    Apr 2023 — Present · Charlotte, NC, US

    Built a national awareness campaign that inspires commercial landscapers to transition to the best battery platform in the world. Developed marketing content strategy for growing robotic mower awareness for Worx and Kress across North America with a targeted 40% awareness rate. Developed world-class insights around the emerging U.S. robotics customer. Built an insights engine in Positec, along with brand frameworks based on psychological archetypes. Worked with…

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Michael Mitchell — Senior Director Brand Management and Insights at Positec in Charlotte, NC, US | Unifers