Mitch Leonard
Director - Relationship Marketing Strategy @ Merkle
- Role
- Director - Relationship Marketing Strategy at Merkle
- Location
- Fargo, ND, US
- LinkedIn followers
- 500 followers
About Mitch Leonard
I deliver strategic networked experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. I have learned that marketing is as much about knowing your customer as it is about knowing your brand, and why they are a good fit together. The biggest challenge from there is finding your customer, reaching them with impactful messaging, and ultimately getting them to take action. My background spans across multiple industry and brand sizes including Automotive, Retail, CPG, Finance, & Healthcare/Pharma, including multiple Fortune 500 companies. If I am not at work, you can most likely find me spending time with my wife, daughter and dog, at a golf course, running on a trail nearby/working out, or a local coffee shop/brewery reading a book.
Experience
Director - Relationship Marketing Strategy
Sep 2025 — Present
As Director of Relationship Marketing Strategy at Merkle, I lead the development of data-driven, omnichannel marketing strategies that enhance customer engagement and drive measurable business growth. Partnering closely with clients and cross-functional teams, I translate complex business goals into actionable CRM and lifecycle marketing programs rooted in first-party data and customer insights. My role blends strategic advisory, marketing innovation, and performance optimization across industries.Key Focus Areas- CRM & first-party data strategy - Customer lifecycle & personalization - Multichannel campaign planning & execution - Client partnership & strategic consulting
Education
Woodbury High School
High School Graduate
2009 — 2013
University of Minnesota
Strategic Communications, Communication and Media Studies
2013 — 2017
Skills
- Microsoft Office
- Training
- Strategic Communications
- Leadership
- Time Management
- Social Networking
- Social Media Marketing
- Customer Service
- Microsoft Word
- Public Speaking
- Marketing
- Event Planning
- Microsoft Excel
- Powerpoint
- Social Media
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