Mitchell Cohen
Systems, psychology, and compounding distribution | Founder, Triple Lever | Built AppSumo’s founder series (5M+ views)
- Role
- Guest Lecturer at Texas Mccombs School Of Business
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Mitchell Cohen
I build systems-led growth for founder-led businesses.At AppSumo, I built and hosted the founder interview series across YouTube and social, generating 5M+ views and attracting thousands of new customers. Over time, I realized that compounding growth comes down to three Ps:1⃣ PeopleThe founder and their ICP. How they think, what they believe, and where their credibility actually comes from.2⃣ PsychologyThe hooks, stories, and trust dynamics that help ideas land and stick.3⃣ PlatformHow those ideas get expressed and distributed in a way that compounds over time.That became the 3P Framework I use today.Through Triple Lever, I work with founders to build compounding growth systems that connect content, distribution, and downstream business outcomes. This includes lead magnets, email nurturing, and long-term audience building, without turning founders into performers or full-time creators.Content is one surface area of the system, not the product.I also write the Making Connections newsletter and host The Mitchell Cohen Podcast, where I synthesize ideas across psychology, systems, people, and business.
Experience
Guest Lecturer
Texas Mccombs School Of Business
Nov 2023 — Present · Austin, TX, US
Guest lecture twice a year for the Entrepreneurial Finance class
Education
Indiana University - Kelley School of Business
Bachelor of Science (B.S.), Finance
2008 — 2012
Skills
- Investments
- Meditation
- Customer Service
- Equities
- Finance
- Financial Modeling
- Valuation
- Sales
- Social Media
- Data Analysis
- Leadership
- Financial Analysis
- Powerpoint
- Microsoft Excel
- Portfolio Management
- Marketing
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