John Brockett Mitchell
Healthcare business strategy and insights
- Role
- Senior Research Consultant at Otsuka (Associate Director Level) at Otsuka Pharmaceutical Companies (U.S.)
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
Experience
Senior Research Consultant at Otsuka (Associate Director Level)
Otsuka Pharmaceutical Companies (U.S.)
Jul 2022 — Present · Princeton, NJ, US
Lead market researcher for 3 prelaunch CNS/psychiatry products across the Otsuka organization - global and domestic (NA, EU, Asia). Building market research plans and budgets. Led many complex qual and quant research studies including multiple segmentations, global product positioning, national DTC campaign optimizations, patient and physician communities, etc. Built brand foundations preparing for launch. Matrixed across multiple large launch teams. Vendor selection, training, and management. Expert in determining methodologies and analytic methods.
Education
Yale School of Management
Master of Business Administration (M.B.A.)
2013 — 2015
Yale School of Management
Master of Business Administration - MBA, Health/Health Care Administration/Management
Hampshire College
Bachelor’s Degree, Political Theory
Université Sorbonne Nouvelle
License, Political and Social Theory
Skills
- Customer Insight
- Analytics
- Online Advertising
- P&L Management
- Advertising
- Healthcare Information Technology
- Valuation
- Management
- Marketing Research
- Consumer Healthcare
- Project Management
- Positioning
- Presentations
- Qualitative Research
- Budgeting
- Entrepreneurship
- Strategy
- Reorganisation
- Ethnography
- Google Analytics
- Data Modeling
- Segmentation
- Leadership
- Market Analysis
- New Product Implementations
- Microsoft Office
- Healthcare
- Business Development
- New Business Development
- Google Adwords
- Pharmaceutical Industry
- Marketing
- Cross-Functional Team Leadership
- Healthcare Consulting
- Marketing Strategy
- Sales Presentations
- Hospitals
- Strategic Planning
- Unmet Needs Assessment
- Social Media
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