Mitchell Haw

About Mitchell Haw

I specialize in organic search strategy across traditional search engines and emerging AI-driven discovery platforms.As an SEO Manager, my work focuses on helping global brands improve visibility across Google, AI search tools, and the broader digital ecosystem where people discover information today. Search is no longer limited to rankings on a results page. Increasingly, it includes AI-generated answers, video platforms, social communities, and brand mentions across the web.My approach combines technical SEO, content strategy, and data analysis to ensure brands are discoverable wherever people search. This includes optimizing websites for search engines, improving visibility in AI-generated answers and conversational search tools, and expanding organic presence across platforms like YouTube, Reddit, and other high-visibility channels.I regularly work with cross-functional teams including product, engineering, content, PR, paid media, and social to build integrated search strategies that support both traffic and brand visibility. My work often involves large website projects, international search strategy, analytics reporting, and identifying new opportunities for organic growth.Areas I focus on include:• Organic search strategy and technical SEO• AI search visibility and answer engine optimization (AEO/GEO)• Content strategy and topical authority• Website migrations and large-scale site architecture• Data analysis using GA4, Google Search Console, Digital Tools, etc. • Cross-channel discovery including YouTube, Reddit, and digital PR• Aligning organic and paid search insights to strengthen overall acquisition strategyI’m particularly interested in how search is evolving with generative AI and how brands can adapt to remain visible as discovery moves beyond traditional search results.

Experience

1. Senior Seo Manager

   Hornblower Group

   Mar 2022 — Present

   Lead organic search strategy across the Hornblower portfolio of brands, including City Cruises, Statue City Cruises, Alcatraz City Cruises, Niagara City Cruises, and related travel and tourism brands.• Drive global SEO initiatives across the U.S, UK, and Canada, optimizing destination pages, product pages, and content to increase organic visibility and customer acquisition.• Manage large-scale website projects including site migrations, new website launches, and domain strategy to protect and grow organic traffic.• Develop strategies to expand visibility beyond traditional search, including AI search platforms, YouTube, Reddit, and digital PR placements.• Partner with paid media, social, PR, product, and development teams to align search strategy with broader customer acquisition efforts.• Analyze performance using Google Search Console, GA4, and SEO platforms to identify opportunities, monitor trends, and guide optimization efforts.• Improve site architecture, internal linking, and technical SEO to strengthen search visibility and user discovery across brand websites.• Support content and product teams with keyword research, search demand insights, and optimization strategies to drive both traffic and conversions.• Develop strategies for emerging AI-driven discovery, including AI search, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO), helping ensure brand visibility across platforms such as ChatGPT, Perplexity, and Google AI-powered search experiences

Education

• California State University San Marcos

  Social Sciences - History BA, Social Sciences - History, Communications, Political Science

  2009 — 2014

Skills

• Microsoft Word
• Search Engine Marketing (Sem)
• Wordpress
• Strategy
• Social Networking
• SEO
• Email Marketing
• Blogging
• Time Management
• Marketing Research
• Online Advertising
• Public Relations
• Web Marketing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Search Engine Optimization (SEO)
• Magento
• Marketing
• Microsoft Powerpoint
• Facebook
• Html
• Sem
• Google Analytics
• Digital Marketing
• Online Marketing
• Marketing Strategy
• Social Media