Mitchell Lance

About Mitchell Lance

Charting the course of the STE Hackney sales trajectory, my role as Vice President of Sales and Marketing has been pivotal in reshaping our market approach. Our team’s efforts have resulted in a robust partner distribution network that consistently enhances revenue streams and maximizes profit margins. The strategic divestiture from underperforming product lines has notably increased our revenue by 25%, showcasing our ability to adapt and thrive in a mature industry.Harnessing a Lean Six Sigma Green Belt and profound sales management expertise, we\'ve transcended traditional sales methods to foster long-term relationships and drive an average $1M annual revenue increase per partner. Our comprehensive P&L management and realignment of sales operations underscore a steadfast commitment to efficiency, customer satisfaction, and team leadership.

Experience

1. Vice President of Sales and Marketing

   Hackney and Kidron

   Oct 2019 — Present · Washington, NC, US

   Recruited to realign product mix and sales operations in mature industry focusing on increasing sales volume, efficiencies, and margins. Full $180M P&L oversight, with team of 6 directors and 40 direct reports overseeing global and regional sales, emergency vehicle sales, and engineering, aftermarket, customer service, and marketing teams.• Built out distribution partner network and developed strong, long-term partner relationships to drive average $1M YoY revenue increase per year from each partner.• Led successful exit strategies for money-losing truck body kit and less profitable emergency vehicle product lines to focus on global aftermarket sales, gaining 25% revenue increase and forecast 6% margin• Implemented new national sales strategy to have full product portfolio sold by regional sales management, and restructured distribution mode with new training and distributors to slash travel costs by $50K.• Led strategic re-focus on core business by defining new KPIs to reveal product line profitability and ROI, enabling more efficient re-prioritization of resources.• Led enterprise Salesforce CRM rollout to bolster sales, marketing, customer insights, account management, sales forecasting, and target accountability with full customer journey data for 20K+ customers and prospects.

Education

• Capital University

  BA, Public Relations

Skills

• Operations Management
• Negotiation
• Account Management
• Logistics Management
• Sales
• Forecasting
• Transportation
• Sales Process
• Purchasing
• Process Improvement
• Management
• Team Building
• Pricing
• Strategic Planning
• Logistics
• Customer Satisfaction
• New Business Development
• Trucking
• Sales Operations
• Pricing Strategy
• Customer Service
• Sales Management
• Business Development
• Inventory Management