Mitch Branstetter
Copywriter | Content Designer | Creative Director | Brand Storyteller
- Role
- Principal Copywriter & Brand Consultant at Honor
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mitch Branstetter
I’ve built a career on finding the human story inside the most complex products and…
Experience
Principal Copywriter & Brand Consultant
Jan 2025 — Present · Seattle, WA, US
Guided the rollout of the new brand voice, showing how it could be strategically applied for improved impact and conversion. • Shaped brand messaging framework for Home Instead, helping them build trust through empathetic, person-centered storytelling.• Crafted multi-channel content for web, social, email, SMS, direct, radio, and video, ensuring consistency across all markets.• Designed content frameworks for key services such as memory care, respite, and end-of-life support, helping families feel confident and supported through the decision-making journey.• Trained a custom GPT to speak in the brand’s voice and utilize the messaging framework to support marketing and design efforts.• Developed a scalable content system that optimized SEO, user experience, and brand consistency for 1,200+ franchise sites.
Education
Purdue University
Bachelors of Arts
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