Mitch Bennett
Co-founder and creative director at Guesthouse, a simpler way to great creative. I help brands do things people care about. I help teams do their best work yet. I help students learn how.
- Role
- Founder, Creative Director at Guesthouse
- Location
- Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About Mitch Bennett
I love helping brands do fun things in the world. Like creating a totally unique song for every name on Coke bottles. Over of them. Or helping Mellow Mushroom Pizza stalk its social followers in real life, in a campaign Entrepreneur Magazine named one of its Marketing Masterworks and Twitter used as an example of how best to use Twitter. Or creating one of the first TED Ads Worth Talking About for Microsoft. Or launching Radio Recliner, a digital station run by residents at senior living facilities nationwide to stay connected during the pandemic. My work has been recognized by Cannes Lions (for five different brands), One Show (including Best in Discipline), D & AD, Clios, Art Directors Club, Webby Awards, AdStars Asia (Best in Show), Communication Arts, Effies, and Adweek’s and Time Magazine’s Ads of the Year. I’ve worked at creative agencies like BBDO/NY, McKinney, GSD & M, CP+B, and Fitzco//McCann. As CCO at Luckie in Atlanta, I helped grow the agency and gain a reputation as an award-winning creative shop. In 2023 I launched Guesthouse with my long time creative partner Wes Whitener. I enjoy teaching the new advanced creative portfolio class at the University of North Carolina at Chapel Hill, where I once graduated like almost totally recently.
Experience
Founder, Creative Director
Nov 2023 — Present
Guesthouse is a simpler way to great creative. We do the things creative agencies do, in a way they often don’t. We scale up and down, inviting the exact right team (including you) to quickly tackle your business problem from strategy to brief to concept to production - creating advertising and marketing communications your customers actually enjoy. If it sounds too easy, we agree. The simpler the better. Clients include SAS, Flexcar, Magic Spoon Cereal, Every Man Jack, Citizens Trust Bank, GreyStone Power, Recess, Atlanta Vibe Pro Volleyball, Soccer.com, and Raleigh Denim Workshop.
Education
The Creative Circus
Copywriting Program
The University of North Carolina at Chapel Hill
BA, School of Media and Journalism
Skills
- Copywriting
- Advertising
- Creative Direction
- Interactive Advertising
- Creative Strategy
- Integrated Marketing
- Art Direction
- Outdoor Advertising
- Branding & Identity
- Digital Strategy
- Concept Development
- Digital Media
- Digital Video
- Interactive Marketing
- Indesign
- Online Marketing
- Relationship Marketing
- Banners
- Illustration
- Brand Architecture
- Illustrator
- Online Advertising
- Packaging
- Brand Development
- Mobile Marketing
- Direct Mail
- Interaction Design
- Creative Problem Solving
- Brochures
- Digital Marketing
- Adobe Creative Suite
- Layout
- Marketing Communications
- Brand Management
- Television
- Graphic Design
- Tower Erection
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