Mitchell Weber

About Mitchell Weber

I’m a creative leader who thrives at the intersection of storytelling, brand, and team development. Over the past 20+ years, I’ve built a career leading creative work that turns complex ideas into clear, compelling content — from video campaigns and brand storytelling to full-scale digital initiatives. I’ve worked across media, healthcare, nonprofit, and community-driven organizations, always focused on one goal: creating work that connects and delivers results. As a two-time Emmy Award–winning storyteller, I bring both creative vision and executional discipline. But what drives me most today is leading people. I enjoy mentoring designers and editors, providing clear creative direction, and building environments where teams can do their best work. In my current role at Midwest Transplant Network, I lead creative development across video and digital campaigns, ensuring brand consistency and high-quality execution across all platforms. I also co-lead major initiatives like a full website redesign and have driven strategic changes that improved performance while reducing costs. Previously, I’ve led rebranding efforts, built campaigns that increased engagement by more than 70%, and directed creative work for organizations ranging from nonprofits to national clients through my company, Toto TV Media. My approach is simple:Strong creative direction. Clear communication. Consistent brand execution. I’m always looking for opportunities to lead creative teams, elevate storytelling, and build work that makes an impact.

Experience

1. Digital Content Manager

   Midwest Transplant Network

   May 2024 — Present · Westwood, KS, US

   Lead creative development and execution of video and digital campaigns, ensuring brand consistency across all platforms. • Provide creative direction and feedback on video, messaging, and visual content to maintain high-quality output. • Collaborate with cross-functional teams to translate business goals into compelling creative solutions. • Co-lead website redesign initiative, guiding creative direction, user experience, and vendor collaboration. • Directed transformation of media partnership, saving annually while expanding reach and performance.

Education

• Fort Hays State University

  Bachelor of Science, Information Networking & Telecommunications; Television Broadcasting

  1995 — 1999

Skills

• Journalism
• Breaking News
• Broadcast Television
• Press Releases
• Non-Linear Editing
• Broadcasting
• Storytelling
• Final Cut Pro
• Broadcast Journalism
• Broadcast
• Avid
• Social Networking
• Multimedia
• Social Media Marketing
• Editing
• Television
• Producing
• Enps
• Radio Broadcasting
• News Writing
• Strategic Communications
• Field Producing
• Television News
• Social Media
• Entertainment
• Public Relations
• Public Speaking
• Media Relations
• Videography
• Video
• Ap Style
• Video Editing
• Video Production
• Radio