Mitch Tugade

About Mitch Tugade

Mitch is a global marketing leader, who has founded several businesses and led the marketing team across all her ventures. With over two decades of marketing experience, she has successfully launched and transformed brands for consumer giants like Unilever and Sara Lee. She has a knack at turning insights into strategy that delivers business results. Over the recent years, she has ventured into and has garnered experience in various sectors like Tech, AI, Education, Personal Care and Pharma, establishing eight businesses in Asia. As a graduate from IE and Brown University\'s Executive MBA program, she is aiming to leverage her expertise and education within a senior marketing role in an organization, driving impactful strategies to fuel business growth.

Experience

1. CMO Founder

   Inventi Asia | Property Management System

   Jan 2011 — Present · Singapore, PH

   Founder and CMO of several companies such as Inventi Asia, LunaDermatologica, ClubBambino, JH Kim Phils, QuickMeds, Growiry and JorelTech-Led marketing to drive sales and revenue growth for companies and startups across a diverse range of sectors, including Technology, Artificial Intelligence, Education, Medical, and Health-Set overall marketing direction for the company, leading the marketing plan process with marketing campaigns across various channels including advertising, digital and social media, public relations and content marketing-Built a strong brand identity for the company from brand name, logo, brand positioning, messaging and consistent brand experience across all touchpoints-Committed to understanding consumer’s needs and pain points, along with market trends to ensure competitive advantage and sustainable growth-Cultivated a high-performing marketing team, collaborating with creative and media agencies to deliver best-in-class marketing campaigns-Achieved no. 1 Property Management Software System in the Philippines (Inventi), covering 9 million sqm of property under its management-Attained 100% ROI within the first year of operation with Luna Dermatologica.

Education

• IE Business School

  Executive MBA

• Brown University

  Executive MBA

• Institute for Integrative Nutrition

  Health Coaching

  2021 — 2021

• University of the Philippines

  BA, Communication Arts

  1993 — 1997

• Institute for Integrative Nutrition

  International Association for Health Coaches