Mitch Lee
- Role
- Vice President Marketing at The Guitar Center Company
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Vice President Marketing
Jul 2021 — Present · Westlake Village, CA, US
Responsible for enterprise wide marketing strategy, planning and execution: Omnichannel Retail and Promotions Category/Brand Management Product and Services Marketing Performance Marketing, Media and Analytics Integrated Communications CRM/Lifecycle Marketing Consumer Insights Leading teams across the org to deliver innovative strategies and expanding efforts across conversational and personalized customer touchpoints to drive customer acquisition, retention and LTV across the entire Guitar Center enterprise and portfolio. Delivered a record breaking 2021 in both sales and market share - proving that building brand and driving retail/transactional success are not mutually exclusive.
Education
University of Southern California
Bachelor of Fine Arts - BFA, Art History, Criticism and Conservation
USC Marshall School of Business
Bachelor of Business Administration - BBA, Business - Marketing
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