Mitch Barley

About Mitch Barley

Mitch balances a vast understanding of online and offline media channels and demonstrates…

Experience

1. B2b Marketing Director

   GOJO, Makers of PURELL

   May 2021 — Present · US

   Leading a B2B marketing Center of Excellence that owns strategy, process, and activation of Targeted End User demand generation efforts. • Responsible for the development and execution of marketing strategy and plans that generate demand• Partner with Business and Product Teams to coordinate activation efforts that span multiple markets and channels• Develop, deliver, and manage creative/media briefs - partnering in the creative/media processes to ensure timely and “on-brief” completion and launch of marketing assets • Develop and execute initiatives to champion, protect, and build brand health• Curate fundamental understanding of Key Decision Maker purchase journeys – how they buy, how do they consume/gather information, how are behaviors shifting? etc – to move target customers through the purchase funnel• Responsible for management of all B2B working media budgets (with Marketing Operations) and non-working asset development budgets (with Marketing Services) to ensure appropriate spend prioritization and return on investment• Coordinate regularly with internal teams (including legal, marketing operations, business teams, brand marketing, channel partner marketing, sales, and sales ops) to plan projects cross functionally and ensure work is launched efficiently and successfully from a legal, technical and operational perspective• Monitor results and performance, preparing strategic analyses of campaign activities to share with team, and initiating strategic conversations with peers to discuss test opportunities, optimizations, and/or pivots based on results • Provide updates on strategy and performance to executive business team members, senior management, and Marketing VP

Education

• Ohio University

  Bachelor of Science (B.S.), Communication, Journalism, and Related Programs

  2007 — 2011

• Ohio University

  Bachelor of Science (B.S.), Journalism

  2007 — 2011

Skills

• Mobile Advertising
• Digital Strategy
• Marketing Strategy
• Analysis
• Integrated Marketing
• Microsoft Office
• Online Advertising
• Social Media Marketing
• Media Planning
• Powerpoint
• Microsoft Excel
• Radio Advertising
• Strategic Planning
• Leadership
• Team Leadership
• Market Research
• Editing
• Data Analysis
• Digital Marketing
• Digital Media
• Social Media Measurement
• Outdoor Advertising
• Display Advertising
• Marketing Communications
• Video Advertising
• Search Advertising
• Multi-Cultural Communications
• Social Media
• Media Buying
• Budget Management
• Public Relations
• Media Relations
• Media Strategy
• Marketing