Mitash Chatterjee

About Mitash Chatterjee

Strategic and execution-focused business leader with 25+ years of experience across P&L…

Experience

1. Chief Marketing Officer

   Century Plyboards (I) Limited

   Jan 2018 — Present · Kolkata, IN

   Built and scaled a structured marketing function – 10x team, 50x budget – with focus on demand generation and brand pull. • Created ₹400 Cr+ secondary revenue stream growing at 30% CAGR via tele-sales advisory, influencer engagement, e commerce • Led digital transformation: AI marketing, geo-targeted campaigns, loyalty automation, content strategy, and online authentication. • Launched “Fashion for Furniture” laminate line via premium design partnerships. • Led the product positioning, segmentation, data led media strategy, content and communication resulting in panel division revenue growth of 90% in 6 years

Education

• Indian Institute of Social Welfare and Business Management

  Master of Business Administration (M.B.A.), Specialized in Marketing Management

  1996 — 1998

• Jadavpur University

  Bachelor of Engineering (B.E.)

Skills

• Telecommunications
• Product Development
• Leadership
• Sales Operations
• Project Planning
• Retail
• Marketing
• Customer Relationship Management (Crm)
• Business Development
• Competitive Analysis
• Brand Management
• Cross-Functional Team Leadership
• Strategy
• Vas
• Customer Profitability
• Account Management
• Product Management
• Crm
• Management
• Project Management
• Vendor Management
• Business Planning
• Key Account Management
• Team Management
• Business Strategy
• Sales
• People Development
• Mobile Devices
• Value-Added Services (Vas)
• Fmcg
• Go-to-Market Strategy
• Marketing Management