Mitali Patel

About Mitali Patel

Digital Marketer with over 15 years’ experience in Impact & Performance Marketing. I have done my Masters in Marketing from NMIMS and have had an opportunity to work with many eminent Media & Entertainment and OTT verticals. I have enjoyed many positions throughout my career in Media Planning, Customer Lifecycle Marketing, Product and Content Marketing and representing business/customer requirements in building MarTech tools and functionality to drive scale and efficiency. I have over 8 years’ experience in the OTT ecosystem and had an opportunity to build and launch some incredible products and services. At Amazon, I had the privilege to build the Digital strategy ground-up for a startup within Amazon Devices, Lab 126, and in my current role I am leading the Growth Performance Marketing charter at Prime Video. In my 5+ years at Amazon, I had the opportunity to develop, launch and scale many companywide first strategies and provided strategic support to the APAC markets (Japan & SEA). I am known for my superpowers among stakeholders & peers for demonstrating a strong ability to navigate and systematically break down ambiguous problems, and develop data/insights-backwards solutions, and utilize my strong relationship with peers to influence and get them on board with my plans. My multitasking skills help in effortlessly work with internal and external stakeholders and fostering relationships whilst continuously learning and contributing to business goals. I have in-depth knowledge and experience with varied Marketing tools like Display, Video, Search, App and Affiliate Marketing, along with hands-on knowledge of analytical tools like Google Analytics, ComScore, Mixpanel, Braze etc.Specialties: Digital Marketing, Performance Marketing, Product Marketing, Building & scaling MarTech solutions, Program Management, Online Advertising, Media Buying, Media Planning, Social Media Marketing (Facebook Power Editor & Twitter), Mobile Advertising, Google AdWords, Campaign Optimization, Analytic tools (DV360, Mixpanel, Braze, Appannie).

Experience

1. Senior Marketing Manager

   Amazon

   Jul 2022 — Present

Education

• Usha Pravin Gandhi College of Management

  Bachelor of Management Studies | BMS, Marketing & Advertising

  2005 — 2008

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

  PGDMM, Marketing/Marketing Management, General

  2012 — 2014

Skills

• Social Media Measurement
• Social Media Marketing
• Web Analytics
• Integrated Marketing
• New Media
• Web Marketing
• Display Advertising
• E-Commerce
• Search Engine Marketing (Sem)
• Email Marketing
• Social Media
• Advertising
• Google Adwords
• Sem
• Mobile Marketing
• Doubleclick
• Landing Page Optimization
• Online Advertising
• Ppc
• Management
• Contextual Advertising
• Marketing
• Mobile Advertising
• Post Campaign Analysis
• Media Buying
• Affiliate Marketing
• Social Media Optimization (Smo)
• Campaign Management
• Digital Strategy
• Google Analytics
• Media Planning
• SEO
• Smo
• Online Marketing
• Digital Media
• Analytics
• Brand Management
• Content Strategy
• Marketing Strategy
• Crm