Mitali Parekh Acharya

About Mitali Parekh Acharya

With 10+ years of experience across brand marketing & business delivery in the Indian FMCG & e-commerce industry, I am an analytical thinker with a creative outlook, meticulous in my approach and work well with stakeholders across domains. I have worked predominantly in beauty & personal care industries managing mandates for India & South East Asia.In my current role, I lead Direct Innovation for L\'Oréal South Asia Pacific markets across beauty categories & divisions, working on identifying future consumer trends, product innovation ideas & technologies, which can act as growth drivers for the company in these emerging geographies.Before this, led marketing for TATA CLiQ beauty category with ownership of marketing budget & business delivery KPIs handling levers of marketing media mix, brand marketing & communication, category marketing management, CRM, social & content marketing, PR supported by 15 incredible team members. My key objectives include driving brand awareness & consideration for beauty on TATA CLiQ platforms along with driving ambitious customer acquisition & retention objectives. Previous to above, I led a team of 3 on brand design, innovation & disruption for baby care category for Procter & Gamble India for Pampers & Charlie Banana. My work entailed brand strategy, product development, communication building & growth accelerating innovations (Pampers Baby App & launch of DTC cloth diaper brand) while working with a lean start-up approach.(20••••22)Lastly, in my previous marketing innovation role at L\'Oreal, I worked on new product development for Garnier\'s female & male skin care brands in India & Bangladesh. Prior to which I led similar new product launches on Garnier hair color for India, Indonesia, Malaysia & Thailand. My career with L’Oreal India spanned across 5 years with ~1.5 years in sales & 3.5 years in marketing.(20••••19)While pursuing my MBA, I was ranked in the Dean’s Top Twenty and had co-founded & established my own brand of women\'s handbags, run over 3 years & sold across 35+ e-retailers.

Experience

1. Innovation Director - Sapmena

   L'Oréal

   Nov 2024 — Present · Mumbai, IN

Education

• Gopi Birla Memorial School

  C.B.S.E.

  1996 — 2006

• Jai Hindu jobs

  H.S.C. (Science), Science

  2006 — 2008

• SPJIMR SP Jain Institute of Management & Research

  Master of Business Administration (M.B.A.), Marketing/Marketing Management, General

  2012 — 2014

• Dwarkadas.J.Sanghvi College of Engineering

  Bachelor of Engineering (BE), Electronics and telecommunication Engineering (E.X.T.C.)

  2008 — 2012

Skills

• Management
• Marketing Research
• Business Strategy
• Market Research
• Microsoft Excel
• Social Media Marketing
• Business Development
• Marketing Management
• Microsoft Office
• Project Management
• Product Development
• Analysis
• Marketing Communications
• Teamwork
• Team Management
• Strategy
• E-Commerce
• Marketing
• Matlab
• Public Speaking
• Event Management
• Competitive Analysis
• Brand Management
• Marketing Strategy
• Social Media