Mitali Chitnis
Senior Manager - Growth Marketing @HDFC Life
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WORK HISTORY
Senior Manager - Growth Marketing @HDFC Life
Mumbai, IN
At HDFC Life, I lead Growth Marketing for the Pension & Savings category, driving scaled acquisition across Google, Meta, programmatic, and emerging channels. Within my first 9 months, I delivered 233% growth in conversions and improved ROAS by 110%, significantly improving funnel efficiency and contribution to business targets.I launched four new business units and helped each achieve 2× growth in their first quarter through sharp GTM strategies, optimized media mixes, and experimentation across App Install, Click-to-WhatsApp, and NRI-focused campaigns. I collaborate end-to-end with brand, product, media, and creative teams to build full-funnel journeys using Google Analytics and MoEngage.My focus is on scalable user acquisition, new channel development, and delivering measurable business impact across BFSI categories.
EDUCATION
University of Mumbai
Electrical and Electronics Engineering
SKILLS
ABOUT MITALI CHITNIS
Senior Manager in Growth Marketing with nearly 10 years of experience specializing in Growth Marketing, Digital Marketing, and Analytics. My career has been dedicated to developing innovative digital strategies and leveraging analytical approaches to enhance marketing effectiveness across various industries, particularly in finance and healthcare. I am passionate about optimizing marketing campaigns to drive measurable outcomes and elevate client engagement.Currently, I lead the Growth Marketing team at Retire100 (HDFC Life), where I focus on implementingROI-driven strategies that significantly improve conversion rates. My expertise lies in strategicplanning, data analysis, and cross-functional leadership, which allows me to execute complexmarketing campaigns aligned with business objectives. I take pride in my ability to deliver actionableinsights and drive growth through data-driven decision-making.
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