Mita B.
Sr Product Manager-personalise & Direct Communication @MediaMarktSaturn
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WORK HISTORY
Sr Product Manager-personalise & Direct Communication @MediaMarktSaturn
Munich, DE
I connect product and business strategy with customer insight and technical execution to build scalable products and high-performing teams. I define product vision, set strategic priorities, and lead cross-functional organizations to deliver measurable outcomes and sustainable growth.My experience spans across cloud-based platforms, digital marketing ecosystems, and customer data initiatives, working closely with engineering, analytics, and marketing teams to deliver high-impact product capabilities.Key areas of experience include:• Product backlog ownership and prioritization• Agile product development• Machine Learning–driven marketing and customer data initiatives• Digital marketing and retail media platforms• Marketing analytics and performance measurement• Cross-functional collaboration with business, engineering, and analytics teams• Vendor and service provider coordination for design and technical implementationIn addition to product ownership, I contribute to building strong collaboration across teams and mentoring colleagues, while supporting the delivery of digital solutions in fast-paced international environments. Currently leading a team size of 35 team members. I enjoy working at the intersection of technology, data, and customer experience to deliver products that support business growth and improved customer engagement.
EDUCATION
Ashok Hall Girls' Residential School
Higher Secondary Education, Commerce
University of Calcutta
Bachelor of Commerce - BCom, Accounting
Biju Patnaik University of Technology, Odisha
Master of Business Administration - MBA, Marketing
ABOUT MITA B.
Product & Commercial Leader with 20+ years in Consumer Durables, leading product strategy, sales growth, and P&L ownership across multiple markets. Experienced in building profitable product portfolios and driving go-to-market execution. Managed P&L of €600M+ product portfolioLed 70+ product launches across international marketsDrove 30% revenue growth through portfolio expansionBuilt and led cross-functional teams across product, sales, and marketing.I believe the future of retail belongs to organizations that transform data into meaningful customer relationships.As a Senior Product Manager in global consumer durable retail, I architect intelligent omnichannel ecosystems that unify CRM, Martech, Machine Learning, and Customer Data Platforms into scalable growth engines.My focus goes beyond products — I build connected customer experiences powered by personalization, predictive intelligence, and seamless communication hubs that turn insight into impact.By bridging strategy, technology, and commercial execution, I enable enterprises to move from transactional engagement to long-term customer value creation.Passionate about AI-driven innovation, platform thinking, and shaping the next generation of customer-centric retail.
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