Misty Pennock

About Misty Pennock

With over 24 years of B2B media sales experience, I bring expertise in print & digital media sales, retail media planning, and creative project management to the table. My career reflects a proven track record of exceeding sales targets and influencing decision-makers at various levels. I am committed to driving impactful solutions and delivering value through innovative sponsorships and strategic account management.

Experience

1. Corporate Account Manager

   Kut & Kutx Public Media

   Feb 2023 — Present · Austin, TX, US

   Partnership development, account management, and managing corporate partner accounts in a not-for-profit setting for KUT Public Media. Accounts range from $25k-$100k ARR.Grew revenue 13% in a year by identifying and acquiring multiple new marquee sponsors for both events and newly launched podcasts with topics ranging from Mental Health, The Future of Work, Black Austin and Austin FC. Managing a book of business with emphasis on new revenue development.

Education

• The Ohio State University

  Bachelor’s Degree, Journalism

Skills

• Strategy
• Contract Negotiation
• Marketing
• Email Marketing
• SEO
• Sponsorship Sales
• Sem
• Event Planning
• B2b
• Branded Content Development
• Online Advertising
• Press Releases
• Digital Media
• Sales
• Digital Marketing
• Advertising
• Team Management
• Audience Monetization
• Search Engine Optimization (SEO)
• Sales Management
• Project Management
• Social Media
• Social Media Marketing
• Salesforce
• Market Research
• Public Relations
• Smb Sales
• Trade Agreements
• Salesforce.com
• Copywriting