Misty Frey
B2B/B2C Marketing Strategy and Execution | GTM Results | Problem Solver | Data Geek | Strategic Linker
- Role
- Director, Employee Benefits Business Marketing at Equitable
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Misty Frey
Dynamic and forward-thinking leader dedicated to driving continuous improvement through…
Experience
Director, Employee Benefits Business Marketing
Jun 2025 — Present
As a leader on the Employee Benefits (EB) marketing team at Equitable, I oversee a team responsible for driving marketing strategy to deliver measurable business results. • Collaborate closely with EB leadership to develop integrated strategies that support product launches, enhancements, and broker engagement initiatives. • Partner with cross-functional teams to ensure our programs are insight-driven and performance-optimized. • Lead the development of customer journeys that improve over time, all while ensuring our value proposition is clearly communicated to brokers, employers, and employees alike.
Skills
- Integrated Marketing
- Advertising
- Strategic Planning
- B2b
- Digital Marketing
- Digital Strategy
- Online Marketing
- Google Analytics
- Account Management
- Online Advertising
- Strategy
- Crm
- SEO
- Email Marketing
- Social Media Marketing
- Social Media
- Marketing
- Interactive Marketing
- Google Adwords
- Direct Marketing
- Market Research
- Market Planning
- Lead Generation
- Management
- Media Planning
- Marketing Communications
- Mobile Marketing
- Interactive Advertising
- Marketing Strategy
- Customer Relationship Management (Crm)
- Business-to-Business (B2b)
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