Misty Okes

About Misty Okes

I am a Senior Hospitality Operations Director focused on transforming underperforming assets into high-yield market leaders. I help premier hospitality management groups achieve sustainable growth by aligning operational excellence with rigorous brand integrity.I specialize in Multi-Unit Operations and Revenue Management, and I have spent over 15 years dedicated to maximizing asset valuation for luxury and high-volume portfolios. My passion is bridging the gap between complex financial engineering and the \"on-the-ground\" service standards that drive guest loyalty.I approach every property with a \"Profit Through People\" mindset, believing that elite financial results are a direct byproduct of a high-performance, 100% brand-certified team.Key Achievements Include:Revenue Yield Optimization: Engineered a financial turnaround that drove a 24.3% RGI growth against the competitive set within one year.Operational Excellence: Achieved an elite Top 20% Total Quality Score (TQS) ranking (199 out of 1,052 hotels in North America) by maintaining rigorous brand standards.Workforce Transformation: Scaled HR and operational functions across a multi-location portfolio, ensuring 100% compliance and optimizing labor costs through custom analytical tracking.Outside of the office, I am a dedicated advocate for community development. I believe that strong leadership extends beyond the hotel lobby and into the communities we serve.I am always open to connecting with hospitality investment groups, owners, and fellow industry leaders. If you are looking to drive immediate profitability and guest satisfaction for your portfolio, feel free to send me a direct message (DM) or email me at m••••••••@yahoo.com.

Experience

1. Hotel General Manager - Hampton Inn & Suites at Phillips Place South Park

   OTO Development

   Jan 2025 — Present · Charlotte, NC, US

   Optimize RevPAR performance through data-driven decision-making, leveraging the property\'s 124-room inventory to outperform industry averages and deliver consistent fiscal growth to stakeholders.Spearhead a strategic revenue recovery plan that drove a 24.3% RGI growth against the competitive set, successfully capturing market share in a highly saturated landscape.Engineer a financial turnaround by narrowing RGI loss from -6.3% in 2024 to -0.9% currently, stabilizing the property’s market position, and optimizing top-line performance.Maximize profitability and asset value by maintaining a #1 ranking in Occupancy (1 of 5) throughout the year while simultaneously increasing ADR share, ensuring a balanced and aggressive revenue management strategy.Elevate guest satisfaction and operational standards to achieve a Top 20% Total Quality Score (TQS), ranking 199 out of 1,052 hotels across the U.S. and Canada; maintain elite brand performance through rigorous quality control and service excellence.

Education

• Mountain State University

  Organizational Leadership

• Valley College

  Certificate

Skills

• Customer Service
• Training
• Organizational Development
• Employee Engagement
• College Recruiting
• Public Speaking
• Employee Relations
• Conflict Resolution
• Interviews
• Leadership Development
• Time Management
• Onboarding
• Employee Benefits
• Performance Management
• Employee Training
• Staff Development
• Interviewing
• Organizational Effectiveness
• Management
• Human Resources