Misty Hudson

About Misty Hudson

My passion is helping clients answer crucial business questions through market research initiatives, providing top-tier client service, and strategically guiding high-performing teams. KEY QUALIFICATIONS:Supports corporate leadership in strategic and operational decision-making that drives customer loyalty, retention, and growth.Demonstrates a deep knowledge of analysis and reporting, extracting insights that support account growth objectives.Provides service offerings for prospective clients, including post-sales support to enhance the client experience, and maintains those relationships throughout the client journey.Oversees all aspects of the market research process, including field management, analysis, interpretation of results, and preparing reports.Manages multiple projects seamlessly while prioritizing customer service.Recognized as a creative problem-solver, open to piloting innovative strategies and approaches in leveraging data to achieve desired outcomes.

Experience

1. Director, Market Strategy and Understanding

   Ipsos in US

   Jun 2023 — Present

   Strategically helping clients navigate dynamic markets by addressing business questions related to brand success, category fundamentals, and customer fundamentals; delivering deep insights and contextual understanding so brands can confidently make informed, key business decisions.

Education

• University of North Georgia

  Bachelor of Business Administration (B.B.A.)

  2003 — 2007