Misty Hobratschk

About Misty Hobratschk

Accomplished Sales and Marketing Professional with experience in Technical Sales, Business Development, Account Management, and Client Relations with C Level Executives.

Experience

1. Senior Retention Marketing Manager

   Planview

   Oct 2024 — Present

   Develop and execute campaigns across a variety of channels to drive adoption and expand existing accounts through product adoption, usage, and upsell.Measure, analyze, and optimize customer marketing programs to drive engagement and business results.Own marketing communication to the customer base and identify stages in the customer journey to engage on specific upsell and adoption opportunities.Work cross-functionally with Product Management, Product Marketing, and Marketing teams to develop the customer marketing strategy.Create customer-focused product communication for internal and external audiences (release updates, help pages in our support center, Pendo guides and messages, email campaigns, webinars, social media) Programs used: Marketo, SFDC, LinkedIn, Pendo, ProjectPlace, AgilePlace

Education

• Yoga Yoga

  Hatha Yoga Teacher - 200hr.

Skills

• Management
• Software Sales
• Sales Process
• Solution Selling
• Business Development
• Software as a Service (Saas)
• Demand Generation
• Account Management
• Cloud Computing
• Saas
• Business Alliances
• Product Management
• Customer Relationship Management (Crm)
• Product Marketing
• Sales Presentations
• Partner Management
• Strategic Partnerships
• Salesforce.com
• Online Marketing
• Crm
• Sales
• Email Marketing
• Software Industry
• Go-to-Market Strategy
• Sales Operations
• Customer Retention
• Professional Services
• New Business Development
• Lead Generation
• Contract Negotiation
• Selling
• Start-Ups
• Channel Partners
• B2b
• Direct Sales
• Enterprise Software
• Emerging Technologies
• Sales Management
• Marketing
• Cold Calling