Misti Willock

About Misti Willock

I am a telecom growth executive focused on expanding markets, building strategic partnerships, and helping broadband providers navigate complex environments to achieve sustainable growth.Throughout my career, I have led business development, sales, and market strategy initiatives across regional and rural broadband markets, including serving as Vice President of Sales and Marketing and Vice President of Broadband Business Development at Commnet. My work centers on aligning operators, communities, and industry partners to unlock new opportunities and accelerate adoption in emerging markets.I specialize in translating market intelligence into actionable strategy. Whether launching new service areas, supporting infrastructure investment, or building trusted relationships across public and private sectors, my approach is grounded in real world operator experience and a deep understanding of the broadband ecosystem.Today, I work at the intersection of broadband innovation, partnerships, and go to market strategy. I am passionate about helping organizations grow through thoughtful collaboration, strong stakeholder alignment, and a clear vision for how technology, community engagement, and business strategy come together to create long term impact.

Experience

1. Vice President of Strategic Partnerships

   Resound Networks

   Oct 2023 — Present

   Executive leader responsible for broadband market expansion, strategic partnerships, and public-private initiatives across an eight-state region. I focus on aligning operators, communities, and funding stakeholders to accelerate infrastructure deployment, unlock new markets, and position projects for long-term growth and adoption.• Lead cross-functional teams spanning broadband business development, public policy, grant strategy, and external engagement to support regional expansion initiatives.• Negotiate franchise agreements and guide regulatory strategy across multiple states, enabling scalable deployment pathways for fiber and fixed wireless networks.• Develop and execute partnership strategies that support public-private collaboration, multi-million dollar funding opportunities, and long-term market viability.• Serve as a trusted advisor to state broadband offices, local governments, and industry organizations, strengthening ecosystem alignment and reducing deployment friction.• Drive end-to-end market strategy from early stakeholder engagement and funding alignment through project launch, ensuring Sales teams enter markets with strong community trust and strategic positioning.

Education

• Panhandle State University

  Business Administration

• Harvard Business School Online

  Credential of Readiness

• Harvard University

  Business Administration, Management and Operations

  2023

Skills

• Hunting
• Cold Calling
• Account Management
• Ethernet/Ip
• Dwdm
• Telecommunications
• Layer 2
• Cpe
• Hosted Voip
• Sip Trunking
• Voice Services
• Internet Access
• Colocation
• Sales Engineering
• Pre/Post Sales Engineers
• Voip
• Metro Ethernet
• Co-Location
• Business Services
• Direct Sales
• Networking
• Sip
• Salesforce.com
• Telephony
• Managed Services
• Mpls
• Unified Communications
• Solution Selling