Mistie Boyd

WORK HISTORY

EDUCATION

ABOUT MISTIE BOYD

I am a highly trained professional in Sports Marketing with a passion for people, an eye for detail, and I make every move with a calculated intention. I lead with courage and a fearlessness in hope to create impact that lasts far outside of any meeting or office building. My energy is infectious and I pride myself on the consistency I show up with everyday! “Repetition is reputation.” My goal and my purpose in this lifetime is to use my voice and inspire the world through the work I do. In my Sports Marketing role, I have demonstrated on countless occasions my ability to lead, develop, engage and build large, high-performing diverse teams. Drawing from previous experience as a professional athlete in the WNBA I learned the fundamentals of teamwork, collaboration, and allowing players to shine in their strengths for the greater win, a skill that has made me successful in my current role. In my previous role, product creation, I thrived in an environment with competing deadlines and high-performance benchmarks. I regularly implemented engagement activities such as a thought-fully curated the “wake up with Ben call” which was a driving force in promoting change and fostering understanding amongst contributors. I also launched the Nike Fly Swoosh collection which generated multi-millions in revenue. As a former professional athlete, I understand the complex needs of this industry and how adept sports marketing and product design fuel fan support and are the core aspects of revenue growth and I routinely lean on my pro-sports experience when curating concepts, implementing business thinking, and managing internal/external partnerships.