Misti Larkin

About Misti Larkin

I have over 15 years of experience in product creation, merchandising, and product marketing roles, having worked in global sportswear, fashion lifestyle, and the outdoor industry. I possess expert knowledge of apparel creation and merchandising, and have worked on holistic ranges that include apparel, accessories, and footwear. My knowledge and interests are not limited to clothing and accessories. I have also worked in home decor where I oversaw the design and development of products for floral and home departments sold at chain retailers. I have worked directly with factories to source, design, and develop product offerings that included ceramics, glassware, candles, and other gift items.I am happiest when researching and reporting on consumer and marketplace trends. My strong creative side is balanced by analytical thinking and solid business skills. Specialties:• Global product range creation and merchandising• Product marketing• Category direction• Project management• Strategic business planning• Seasonal range planning• Launching new products and categories• Leading cross functional teams• Sales and margin analysis • Product positioning• Market research and interpretation• Trend forecasting• Retail activation• Budget management• Process / calendar creation• Public speaking and impactful presentations• Working with athletes, celebrities, and other V.I.P.\'s• Apparel, Footwear, and Accessories expertise• Fabric and garment construction knowledge• Factory sourcing and development• Home decor specialist with experience in ceramics, vases and other glassware, candles, and plush• Floral industry knowledge including stems, floral design, and plants• Extensive domestic and international travel

Experience

1. Lead Product Line Manager

   Nike

   Jun 2025 — Present · Portland, OR, US

   Managed product creation process for $100M Jordan Women’s Streetwear Apparel. Developed strategy for long lifecycle product and built trend relevant collections for the Streetwear consumer based on marketplace and consumer insights. Facilitated cross functional team alignment and executed on business targets.(Contract employment through Boly:Welch)

Education

• The Evergreen State College

  Bachelor of Arts (B.A.), Communication and Media Studies

Skills

• Assortment
• Brand Management
• Cross-Functional Team Leadership
• Sportswear
• Marketing Strategy
• Trend Research
• Product Development
• Product Launch
• Range Building
• Brand Development
• Sales
• Wholesale
• Textiles
• Fashion
• Sourcing
• Bags
• Go-to-Market Strategy
• Pdm
• Concept Development
• Visual Merchandising
• Product Management
• Trade Shows
• Merchandise Planning
• Product Marketing
• Product Innovation
• Merchandising
• Retail
• Marketing
• Market Research
• Apparel
• Sporting Goods
• Outerwear
• Action Sports
• Kicking Ass
• Product Sourcing
• Product Mix
• Trend Forecasting
• Management
• Leadership
• Trend Analysis