Missy Williams

About Missy Williams

I have a passion for finding creative ways to help companies through successful results-driven digital marketing campaigns. As an accomplished marketing professional, I have over 20 years of overall marketing experience entailing a diverse background that has grown with the changes in technology, advertising and promotional trends. My expertise covers managing campaigns and initiatives in the areas of SEO, social media, website development, SEM, content writing, email newsletters, print advertising, public relations, promotions, event planning and sales support. Industries of experience include: education, financial services, retail, mobile apps, publishing, entertainment, beauty, diamonds, packaged foods, video games, music, biofuels, pharmaceuticals and non-profit organizations for B2C and B2B companies. Specialties: Digital Marketing, Social Media, SEO, Mobile Media Marketing, Promotions, Public Relations, Advertising, Google AdWords, MS Office, Photoshop, InDesign, HTML, Constant Contact, email newsletters, Wordpress, Hootsuite and content writing.

Experience

1. Owner Digital Marketing Consultant

   Missy Williams Digital

   Feb 2021 — Present · Akron, OH, US

   Help businesses grow their online presence through search engine optimization and content marketing using analytics. • Manage the SEO strategy for small to medium-sized businesses to target their key audiences and increase website traffic, leads, and revenue. Strategies may include current content optimizations, new content creation, blog writing and technical fixes to improve site speed and performance. • Manage website updates in various CMS platforms (WordPress, HubSpot) to make updates to page copy, SEO page elements and fix indexing issues. • Support website migrations through using SEO best practices, including redirect mapping, page optimizations, identifying and fixing broken links, and site speed issues.

Education

• John Carroll University

  BSBA, Marketing

  1997 — 2001