Missy Logan
Senior Director, Digital Fundraising @National Center for Missing & Exploited Children
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WORK HISTORY
Senior Director, Digital Fundraising @National Center for Missing & Exploited Children
Alexandria, VA, US
EDUCATION
Philadelphia University
BS, Graphic Design and Marketing
Philadelphia University
Master of Business Administration (M.B.A.), Innovative Marketing Program (iMBA)
SKILLS
ABOUT MISSY LOGAN
With my extensive knowledge and experience in digital marketing and UX, I have consistently helped organizations surpass their customer acquisition and retention objectives. My exceptional ability to develop and execute eight award-winning integrated digital marketing campaigns has set me apart in the industry. If you\'re looking to exceed your organization\'s goals, let\'s connect and explore how I can confidently assist you. The success I’ve had throughout my career can largely be attributed to my expertise in the following areas:* Digital Transformation * Technology Implementation (Digital Landscaping, BI)* Digital Marketing & Web Development (CRM, CRO, Social Media, Email, Mobile, Landing Page, etc.)* Database Management, DMP, Data Warehouse, Integration (AMS, User Profiling)* Digital Monetization (Ad Buys, In-Kind, Retargeting, DFP experience)* User Experience (Journey Mapping, Testing, Research)* Marketing & Event Management (B2B and B2C)* Brand Development & Brand Awareness * Membership Acquisition and Retention (Lead Generation, Stakeholder and Client Relations)* Brand Management (Education, Travel, Entertainment, Sports, Music, and Government Industries)* Market Research (Consumer Insight, Competitive Landscaping, Industry Trends, etc.)* Data Analysis (Google Analytics, BIG Data, etc.)* Consumer Engagement (EMS, Consumer Experience, On-Site Activations, Customer Service, etc.)* Project Management (Traditional, Agile, Adaptive)* Design (Graphic, Print, Front-End User Interface Creative)* Management (Operations, Human Resources, Talent Recruiter, etc.) Please do not hesitate to reach out if you feel there is a potential fit. I am open to opportunities, both within private and public settings.
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