Missy Reigle

Business Management Director, Non-food @Hanson Faso Sales & Marketing, Inc.

Lisle, IL, US

Drive strategic business leadership for non-foods categories—including household, pet, HBC, and general merchandise—across key national retailers and distributors. Responsible for overseeing client growth, team leadership, and retail execution, with direct ownership of business strategy for Target.Key Highlights:Lead business management for top CPG clients in the non-foods space, with a focus on driving sales, distribution, and profitability across mass and grocery channels.Directly manage Walmart and Target strategies, collaborating with buyers, overseeing item setup and maintenance, promotional planning, modular transitions, and retailer-specific analytics.Build and maintain strong partnerships with major retailers and distributors, including Threshold, Target, Kroger, Albertsons, UNFI, and KeHE.Oversee a cross-functional team of business managers, analysts, and retail execution professionals to ensure seamless delivery of account plans and KPIs.Leverage syndicated data (IRI, Nielsen, SPINS) and retail POS to drive insights, business reviews, and actionable recommendations.Align with client marketing, sales, and operations teams to develop and execute customer-specific strategies and joint business plans.Manage trade promotions, P&L performance, forecasting, and reporting across assigned accounts.