Missy Hayes
Director of Strategic Development @Splashlink
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WORK HISTORY
Director of Strategic Development @Splashlink
Beachwood, OH, US
Marketing and brand development for a Software Service Company. Strategic Consulting, including business plan & sales strategy development combined with market outreach. integrated social marketing platform combining social media, traditional market outreach, affiliate partnerships and tradeshow optimization.
EDUCATION
The University of Akron
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
ABOUT MISSY HAYES
I’m Missy Hayes, a strategic business consultant and thought leader with over 25 years of experience helping organizations—both for-profit and nonprofit—optimize operations, drive growth, and achieve measurable results. My passion lies in crafting strategies that align purpose with performance, fostering partnerships, and unlocking new opportunities for innovation and success. Industry Expertise I’ve had the privilege of working across diverse industries: Petrochemicals: As a broker of recycled materials for refineries, I collaborated with global refinery engineers on catalyst solutions for operations, startups, and turnarounds. My expertise includes logistics, storage, and materials management, as well as co-developing patented magnetic separation technology for equilibrium catalyst markets. Water Technology: As a founding member of the Cleveland Water Alliance, I have driven collaboration and economic development in the water sector. I’ve also co-developed patented Sorbster technology for trace metals removal and contributed to initiatives like the NORTECH Roadmap to establish a water technology cluster in Northeast Ohio. Nonprofit Leadership Passionate about community impact, I’ve spent over 20 years leading large-scale events, capital campaigns, and nonprofit fundraising initiatives. I’ve served on boards and committees focused on innovation and education, spearheaded facility expansions, and developed new offerings to meet organizational and community needs. Leadership Services In my roles as a contracted CEO or COO, I work with organizations to: • Streamline efficiencies and improve productivity • Navigate mergers and acquisitions • Capture institutional knowledge • Design marketing strategies that establish industry leadership Key Achievements • Patented multiple technologies, including advancements in water and petrochemical sectors • Produced some of Northeast Ohio’s most impactful fundraising events • Served as an Entrepreneur in Residence, evaluating technologies for market viability and investment readiness Let’s Connect - I’m always eager to connect with professionals and organizations looking to drive innovation, optimize strategies, or create meaningful community impact.
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