Missy Dunne
Program Strategist & Event Professional
- Role
- Director of Conferences and Events at Nafoa
- Location
- Fairfax, VA, US
- LinkedIn followers
- 500 followers
About Missy Dunne
I\'m a Washington, DC area CMP-certified event professional with 20+ years of experience…
Experience
Director of Conferences and Events
Dec 2016 — Present · Washington, DC, US
Led the planning and execution of twice-annual NAFOA conferences with attendance of 500-900, streamlined efficiencies, generated additional revenue and reduced costs. • Increased attendance by 25% over a three-year period• Generated additional revenue of $10K per conference via implementation of a sponsored conference app CrowdCompass; developed app user experience• Led and executed the transition of NAFOA’s Spring 2020 conference to a completely virtual experience in 5-weeks, securing 500 participants via video to accommodate safety precautions for COVID-19• Developed meaningful integration for virtual conference sponsors, retaining $180K in sponsorship revenue• Managed the transition of the 100-page NAFOA Navigator event program to a digital publication• Served as industry advisor for organizations looking to move to virtual conferencing after the success of the Spring event• Reduced F&B costs by analyzing attendance patterns and reception consumption• Reduced costs to NAFOA by $25K via contract negotiation after transitioning from a third-party site selection company • Oversaw all aspects of conference execution, from registration through onsite staffing and post-event reporting• Created and managed an annual budget of $750K
Education
The Catholic University of America
BA, English, Communication Studies
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