Mary Grace Garis
Copywriter, Columnist & Freelance Writer
- Role
- Specialist, Copywriter at Macy's
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Mary Grace Garis
A witchy wordsmith Elle Woods type (say that five times fast). I\'m a writer. I write.I write everything from SEO-friendly astrology explainers to heavily reported features about Pee-Wee Herman’s breakfast machine to full-costume personal essays to silk pillowcase product copy to multimedia-infused columns to press packet band bios to scripts for pop culture retrospectives. If you\'re looking for a witty, malleable storyteller, I\'m your woman!
Experience
Specialist, Copywriter
May 2021 — Present · New York, NY, US
Crafts compelling copy for various marketing channels, including emails, catalogs, sitelets & supporting assets• Authored editorial-driven fashion and beauty content for seasonal sitelets, including Dress Destination and Coat Confidential, highlighting trends and driving customer engagement. • Led copywriting for high-profile campaigns, including the Toys “R” Us relaunch, contributing to interactive experiences such as an in-store scavenger hunt app and the Big Toy Book.• Led concept, expansion, and brand voice development for Macy’s Gift Registry, including the full relaunch and expansion into Baby Registry.• Served as lead copywriter across the end-to-end registry customer journey, producing CRM and trigger emails, sitelets, buying guides, in-store visuals, and digital campaign assets.Authored the official in-house Registry brand style guide and a magazine-style onboarding brochure for new registrants, establishing tone, standards, and storytelling across channels.• Lead writer in Macy’s 2021 Holiday campaign, contributing to a Q4 with 28% increase in YOY sales.
Education
Rutgers University
Bachelor of Arts (B.A.), Journalism and Media Studies, Minor in Digital Communication, Information and Media
2012 — 2014
Brookdale Community College
Associate of Arts (A.A.), Journalism
2011 — 2012
Skills
- Creative Writing
- Publications
- Event Planning
- Social Media Marketing
- Photoshop
- Editorial
- New Media
- Public Speaking
- Social Media
- Social Networking
- Blogging
- Adobe Photoshop
- Copy Editing
- Writing
- Editing
- Research
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