Mislay Christians
Director of Ecommerce
- Role
- Director of Ecommerce at Xcel Brands, Inc
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Mislay Christians
Experienced Digital E-commerce Operations and Customer Experience Manager with a demonstrated history of working in the cosmetics industry. Skilled in Instagram, Market Research, Publicity, Digital Marketing, and Social Media with a Bachelor of Science (B.S.) focused in Economics with a Business Specialty in International Business from CUNY The College of Staten Island Business School.
Experience
Director of Ecommerce
Oct 2022 — Present · New York, NY, US
Oversee and architect digital strategy for 2+ DTC branded e-commerce sites in the fine jewelry and home space, including: · Digital marketing (Facebook, Google, Influencer, others) · SEO · Site optimization (UI/UX/Speed) · Technology · Customer experience -Work with digital agencies in order to advise on strategy and optimize digital marketing spend across the customer acquisition funnel -Work with marketing team to develop content to drive customer acquisition through various channels of media, including iteration of content, and work across teams to maximize ROI for digital marketing efforts-Work with marketing team to drive email strategy to optimize engagement and conversions including strategies to drive life-time customer value-Develop dashboards to effectively communicate performance and data analytics for e-commerce efforts and businesses-Develop budgets for technology and digital media spend across brands to optimize conversions and ROI.
Education
CUNY The College of Staten Island Business School
Bachelor of Science (B.S.), Economics with a Business Specialty in International Business
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