Mishtha Wadhwa
Lifecycle Marketing Manager @Baselane
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WORK HISTORY
Lifecycle Marketing Manager @Baselane
Toronto, ON, CA
EDUCATION
ITM Group of Institutions
Post Graduate Diploma in Management, International Business
Delhi University
Bachelor of Arts (B.A.), English Language and Literature, General
SKILLS
ABOUT MISHTHA WADHWA
Growth-focused Marketing Manager with 8+ years leading customer acquisition, product adoption, and revenue growth across fintech, B2C, agency, and SaaS businesses. Experienced in designing integrated go-to-market strategies that combine performance marketing, referral programs, lifecycle engagement, and partnerships to scale customer acquisition efficiently. Proven ability to use experimentation and data insights to improve conversion and drive long-term customer value. Skilled in cross-functional leadership and growth experimentation.
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