Pawan Mishra
Head of Global Financial Services and Insurance Marketing @Eviden
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WORK HISTORY
Head of Global Financial Services and Insurance Marketing @Eviden
Ottawa, ON, CA
Spearheaded global FS & I marketing strategy for Eviden, a new brand specializing in Cloud, Digital, Big Data, Analytics, High-performance computing, and Security solutions, generating a $23M sales pipeline. • Developed and executed go-to-market strategies, including sales enablement programs, resulting in a 30% increase in sales conversions through industry-focused value propositions (e.g, AI-powered underwriting, conversational banking, DORA compliance).• Designed and launched FS & I industry webpages on the new Eviden website, driving 30K+ page views through targeted social media campaigns.• Collaborated with industry analysts to refine portfolio narrative and deliver high-impact client webinars.• Authored thought leadership content, including a blog on GenAI use cases in financial services and a co-authored article published in International Banker on DORA compliance.• Analyzed sales data (Salesforce) to inform portfolio and GTM strategy and identify upsell/cross-sell opportunities.• Defined industry portfolio for the new Eviden brand, focusing on business outcome-driven offerings and aligning with existing references and business line capabilities.
EDUCATION
T A Pai Management Institute, Manipal
Master of Business Administration (MBA), Business Administration and Management, General
Anna University Chennai
Bachelor of Engineering (BE), Electronics and Instrumentation Engg
SKILLS
ABOUT PAWAN MISHRA
As the leader of the global financial services and insurance industry marketing team at Eviden, I am responsible for overseeing the marketing efforts of a new brand which has been carved out from Atos\' Cloud, Digital, Big Data, Analytics, High-performance computing, and Security businesses. Over the past few years, I have played a pivotal role in promoting Atos services in the Financial Services and Insurance industry, specially in North America. My skills in executing multichannel campaigns, developing differentiated value propositions, account-based marketing, content and digital marketing, devising go-to-market strategies and sales enablement, managing tradeshows and industry events, facilitating innovation workshops, and collaborating with internal stakeholders and external influencers to affect change in positioning, have been instrumental in achieving these results. In my previous role as a software developer, I had the privilege of building and maintaining custom applications for some of the largest financial and telecom institutions in the world. This experience gave me invaluable first-hand knowledge of the various nuances of software production and maintenance, including the entire software development lifecycle from understanding requirements and coding to testing, release management, debugging, and resolving issues in production. I am a curious and inquisitive learner who is continually trying to unravel the intricacies of our societal and business systems to understand what shapes our present and future. From my work experience, I have learned that business is all about relationships, and people are at the heart of these relationships. I believe effective listening and storytelling are key to connecting with people and building these relationships.
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