Niraj Mishra

Regional Sales Manager @Farmley

IN

As the Regional Sales Manager for West India, I lead the strategic and operational execution of sales, distribution, and market expansion initiatives across west region, and adjoining markets. I am responsible for delivering topline growth, managing P&L, and driving execution excellence across General Trade and Modern Trade channels.Key Responsibilities: • GTM Strategy & Execution: Developed and implemented region-specific Go-to-Market strategies to optimize numeric and weighted distribution, drive market penetration, and support new product launches. • P&L Management: Full ownership of regional Profit & Loss, ensuring revenue growth while maintaining margin and cost control discipline. • Sales & Distribution Leadership: Managing a performance-driven team of Area Sales Managers and Field Sales Executives, ensuring efficient beat planning, market coverage, and execution against targets. • Distributor & Superstockist Network: Building and optimizing a high-performing partner network across the region, ensuring ROI alignment, credit discipline, and operational efficiency. • Retail Execution: Driving visibility, planogram compliance, stock hygiene, and shelf availability across high-potential outlets through structured market visits and review mechanisms. • Process Excellence: Monitoring claim processing, stock rotation, liquidation of ageing inventory, and timely billing to streamline backend operations.

Balaji Institute Of Telecom and Management

Master of Business Administration (M.B.A.), Marketing and Finance

Jamshedpur Co - Operative College

Bachelor's Degree, Bachelor in Business Administration

St Marys English High School Jamshedpur

High School, General Studies

Alpha Junior College, Mumbai

HSC, Science ( Maths , Biology , I.T. )

BSS Pranav Children World, Jamshedpur

High School, General Studies