Niraj Mishra

About Niraj Mishra

Experienced Sales & Marketing Professional with a demonstrated history of working in the…

Experience

1. Regional Sales Manager

   Farmley

   May 2025 — Present · IN

   As the Regional Sales Manager for West India, I lead the strategic and operational execution of sales, distribution, and market expansion initiatives across west region, and adjoining markets. I am responsible for delivering topline growth, managing P&L, and driving execution excellence across General Trade and Modern Trade channels.Key Responsibilities: • GTM Strategy & Execution: Developed and implemented region-specific Go-to-Market strategies to optimize numeric and weighted distribution, drive market penetration, and support new product launches. • P&L Management: Full ownership of regional Profit & Loss, ensuring revenue growth while maintaining margin and cost control discipline. • Sales & Distribution Leadership: Managing a performance-driven team of Area Sales Managers and Field Sales Executives, ensuring efficient beat planning, market coverage, and execution against targets. • Distributor & Superstockist Network: Building and optimizing a high-performing partner network across the region, ensuring ROI alignment, credit discipline, and operational efficiency. • Retail Execution: Driving visibility, planogram compliance, stock hygiene, and shelf availability across high-potential outlets through structured market visits and review mechanisms. • Process Excellence: Monitoring claim processing, stock rotation, liquidation of ageing inventory, and timely billing to streamline backend operations.

Education

• Balaji Institute Of Telecom and Management

  Master of Business Administration (M.B.A.), Marketing and Finance

  2012 — 2014

• Jamshedpur Co - Operative College

  Bachelor's Degree, Bachelor in Business Administration

  2009 — 2012

• St Marys English High School Jamshedpur

  High School, General Studies

  1999 — 2005

• Alpha Junior College, Mumbai

  HSC, Science ( Maths , Biology , I.T. )

  2007 — 2009

• BSS Pranav Children World, Jamshedpur

  High School, General Studies

  2005 — 2007

Skills

• Creative Strategy
• Marketing Communications
• Microsoft Office
• Sales
• High Performer
• Market Research
• Marketing
• Product Launch
• Highly Responsible
• Problem Solving
• Team Building
• Advertising
• Sales Motivation
• Microsoft Excel
• Powerpoint
• Exceeding Targets
• Trusted Business Partner
• Game Management
• Positive Team Player
• Risk Management
• Team Management
• Strategic Planning
• Microsoft Word
• Helping Others Succeed
• Team Leadership
• Creativity
• Marketing Research
• Problem Analysis
• Motivational Speaking
• Marketing Strategy
• Merchandising
• New Business Development