Misha Patel
Marketing Graduate @BT Group
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WORK HISTORY
Marketing Graduate @BT Group
Supporting Demand Generation strategies aimed at promoting mobile, broadband and gaming services.~ Focusing on ATL and BTL advertising channels.~ Collaborating with top-tier agencies including Saatchi & Saatchi, Essence, and Digitas.~ Actively learning from experienced teams to gain insights into project execution.~ Assisting in the development and analysis of promotional campaigns, with a focus on audience targeting and engagement.~ Working alongside cross-functional teams to ensure alignment with broader marketing objectives.
EDUCATION
University of Liverpool
Bachelor of Arts - BA, International Business
Ashton Sixth Form College
A-Level, Business, Geography and Spanish
MiniMBA
MiniMBA, Brand Management
ABOUT MISHA PATEL
Graduated from the University of Liverpool with a BA in International Business and currently working as a Marketing Graduate at BT Group. A dedicated and driven individual with an interest in understanding how marketing strategies shape consumer behaviour and drive business growth. Fascinated by the decisions behind significant marketing investments and their measurable impact on a company’s success.Long-term goals include deepening expertise in marketing across various sectors, including digital marketing, consumer analytics, and brand management, while advancing within this dynamic field.
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