Misha Ferguson-Reaves
Program Manager Lead for Google Home Subscription and Services Gstore @Google
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WORK HISTORY
Program Manager Lead for Google Home Subscription and Services Gstore @Google
San Francisco, CA, US
Thought leader and Subject Matter Expert in Digital Product Detail Page execution- Spearheaded a first party / third party Optimization strategy driving efficiencies- Coordinated a global digital toolkit audit by producing first-time data to identify the most and least productive assets.
EDUCATION
Pratt Institute
B.F.A, Communication Design / Education
School of the Art Institute of Chicago
Master of Arts - MA
ABOUT MISHA FERGUSON-REAVES
Marketing leader with a deep knowledge in strategy and operations. Successfully executing multi-million dollar product launches from merchandising strategy to online product detail page brand optimization. Problem solver, bridge builder, and eliminator of silos. Seasoned Brand strategist delivering data-driven KPIs and creating systems, workflows, and positions in organizations that scale. Servant style leadership, maximizing the best out of a team. Known for being pragmatic, flexible, adaptable, gritty, emotionally intelligent, strategically organized, and calm under pressure. Brought to market 35+ smart home devices and services in my 3 year tenure at Google optimizing deliverable execution up 50% within my first year in the role and increased expanded scope +20% YOY. Lead RTW as Visual Merchandise Manager during a $400M renovation project for the largest retail flagship store in the country 40% reduction in technical errors which eliminated unbalanced workloads and silos driving efficiency Led 10-day beauty campaign resulting in achieving top-5 positions of overall gross sales company-wide Created company-wide best practices and documentation resulting 30% faster onboarding process for new hires Regional top- performer as retail sales specialist with the highest sales per capita :Go-To-Market Strategy | Strategic Planning in Brand Partnerships | Team Building and People Development | Marketing & Creative Operations |PDP Optimization |Digital Strategy | Marketing Analytics | Creative Production | Stakeholder Management | Risk Management | Data-Driven Strategy & Execution | CX Problem Solving | Mobile platforms | Business to Business Co-Branded Marketing | Online Merchandising Backend Taxonomy & Attribution | Interpersonal Communication | Presentations & Facilitation | Time Resource Allocation & Budgeting|| SWOT Analysis P͟r͟o͟d͟u͟c͟t͟i͟v͟i͟t͟y͟: Google Cloud Apps | MS Office | Outlook | JIRA | Wrike | Sales Logix | Salesforce | Notion D͟a͟t͟a͟ ͟A͟n͟a͟l͟y͟t͟i͟c͟s͟: Adobe Analytics | IBM Coremetrics | Bazaar Voice | TableauC͟r͟e͟a͟t͟i͟v͟e͟:͟ Adobe Photoshop | Illustrator | Bridge | Figma | Design Review | Audacity | Concept Share|C͟M͟S͟: Pantry DAM by Orange Logic | Drupal | Transmit | Stella | Titan | Astra | Ray | Saturn | Version One |
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