Mischa Heuer
Head of Digital & Social Media @MSL Germany
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WORK HISTORY
Head of Digital & Social Media @MSL Germany
Head of Digital & Social Media leading a team of 20+ strategists, content creators and analysts.Responsible for social media strategy, executive communications, and corporate reputation for international clients across DACH and EMEA.Key focus areas:• Executive positioning for CEOs and senior leadership• Corporate Influencer Programs and employee advocacy• Social media strategy and digital audience growth• Social video and storytelling formats• Integrated communication campaigns• Crisis communication and reputation managementAdvising leadership teams on how to build digital-first communication organizations and scalable content operations.
EDUCATION
Ludwig-Maximilians-Universität München
Diplom Journalist, Kommunikationswissenschaften, Politikwissenschaft
Deutsche Journalistenschule
Redakteur, Journalismus
ABOUT MISCHA HEUER
I help companies and leaders navigate communication in complex, high-visibility environments. For more than 20 years, I have worked at the intersection of external communications, executive positioning, social media strategy, and crisis communications. I started my career in journalism and global media, led international social media news operations at Deutsche Welle, and today advise companies and CEOs on executive communications, corporate reputation, and digital strategy as Head of Digital & Social Media at MSL Germany (Publicis Groupe), one of Germany\'s leading PR agencies. My focus: translating business strategy into narratives that resonate with media, stakeholders, and digital audiences. I advise CEOs, leadership teams, and communications departments across DACH and EMEA on: Ø Executive and C-level communicationsØ Corporate reputation and crisis communicationØ Social media strategy and social videoØ Corporate Influencer ProgramsØ Integrated communication campaignsØ Building digital-first communication teams Previously, I built and led global social media news operations at Deutsche Welle, managing accounts with 4.5M+ followers and leading international teams of 25+ journalists, producers, and platform specialists. Today, I combine journalistic storytelling, strategic communications, and digital expertise to help organizations build trust, visibility, and leadership in the digital public sphere. Alongside my professional work, I am also a content creator with 125k+ followers across platforms, which gives me a practical perspective on how platforms, algorithms, and audiences evolve. I am particularly interested in how technology, platforms, and the future of work reshape leadership communication.
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