Mirna Garcia Mishra

Content Strategy | Project Managment | Marketing Analyst | Research and Policy Analyst

Role
Product Content Strategist Global Enterprise Technology at EY
Location
Atlanta, GA, US
LinkedIn followers
500 followers

About Mirna Garcia Mishra

I am a communications and project management professional specializing in global…

Experience

  1. Product Content Strategist Global Enterprise Technology

    EY

    Aug 2022 — Present · Alpharetta, GA, US

    Develop and execute communication strategies for 40+ global campaigns, including Microsoft 365, Zoom, and PingID. • Lead a product campaign\'s communications strategy, saving the company $32K per month. • Manage the instruction of over global EY employees on using GenAI Copilot for M365 through various mediums, including how-to videos, websites, emails, live training events, and social media, resulting in a 60% increase in tool adoption. • Develop a communication plan to inform and educate over EY employees globally on new storage reduction policies and best practices, saving the firm millions in storage costs.• Liaison between product owners, EY regional country leadership, and global teams ensuring alignment and driving a 25% increase in project efficiency through weekly meetings and PowerBI dashboards. • Collaborate with data analysts to create a communications dashboard for intricate global campaigns using MS PowerApps (PowerBI), and analyze and report on campaign performance.

Education

  • University of West Georgia

    Bachelor of Arts - BA

    2015

  • Georgia Institute of Technology

    Master of Science - MS

    2020

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Mirna Garcia Mishra — Product Content Strategist Global Enterprise Technology at EY in Atlanta, GA, US | Unifers