Mirna Centeno
Creative/Art Director | Brand Therapist | Creative Leader | Creative Asset Manager | Visual Designer
- Role
- Creative Brand Manager at Hma Mortgage
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Mirna Centeno
Think of me as a brand therapist. I\'ve helped organizations diagnose what\'s…
Experience
Creative Brand Manager
Sep 2025 — Present
Drive brand strategy, creative direction, and integrated marketing execution to elevate HMA Mortgage’s visual identity and strengthen market presence. Lead the development of multi-channel campaigns across print, digital, and social platforms, ensuring every touchpoint reflects brand integrity and engages target audiences. Partner closely with leadership and the marketing team to align creative output with business objectives, timelines, and revenue goals.Lead and mentor a design team, providing creative guidance, constructive feedback, and professional development support.Oversee the evolution and enforcement of brand guidelines, templates, and scalable design systems to ensure consistency across all client and corporate communications.Direct the creative process for campaigns and marketing initiatives, from concept through execution, across brochures, presentations, social ads, websites, and event collateral.Collaborate cross-functionally with stakeholders to set strategy, manage timelines, and deliver high-quality creative solutions on schedule.Ensure quality control and brand alignment across all deliverables, streamlining workflows and maintaining high standards under tight deadlines.Develop innovative design and marketing concepts that differentiate HMA Mortgage in a competitive marketplace and increase client engagement.
Skills
- Project Management
- Web Design
- Collateral
- Graphics
- Graphic Design
- Banners
- Adobe Creative Suite
- Customer Service
- Corporate Identity
- Brand Development
- Social Media
- Management
- Typography
- Microsoft Office
- Catalogs
- Adobe Photoshop
- Marketing Strategy
- Adobe Acrobat
- Creative Direction
- Vector
- Layout
- Marketing
- Communication
- Email Campaigning
- Leadership
- Brochures
- Digital Marketing
- Automation
- Pre-Press
- Microsoft Word
- Posters
- Mac
- Lead Generation
- Advertising
- Quarkxpress
- Signage
- Logo Design
- Business Cards
- Illustration
- Illustrator
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